Costa Cruises

Following a recommendation from their sister brand Carnival Cruise Line, Costa Cruises partnered with Brightwell when they chose to upgrade to a debit card provider that could offer additional features, such as recurring bank account transfers and a mobile app. Many of Costa’s officers also faced the frustration of having to receive their pay on USD denominated cards, so Brightwell’s inclusion of a Euro-currency prepaid card added extra value to the Costa crew’s specific needs.

Previously, Costa had an opt-in program with low adoption. After implementing their program with Brightwell, they had 100% digital program participation for the first time, becoming the first large cruise line to go completely cashless with no onboard ATMs.